Alex Cooper’s Unwell Secures Investment From Patrick Whitesell’s Firm Valued at 0 Million
WTSL, the investment firm with backing from Silver Lake and led by industry veteran Patrick Whitesell, has recently made a significant strategic investment in Unwell, the media company founded by popular podcast host Alex Cooper. Although the precise details regarding the investment amount remain undisclosed, the latest funding round values Unwell at an impressive 0 million. The capital infusion is expected to facilitate the company’s expansion efforts, including potential acquisitions.
Unwell Media has seen considerable success since its inception, particularly due to Cooper’s acclaimed podcast “Call Her Daddy,” which has attracted a diverse and substantial audience. According to a media source, approximately 70 million women tune in monthly, underscoring the company’s influence and reach within the media landscape. Cooper articulated that trust has become a crucial distribution channel, highlighting the brand’s commitment to engaging its audience effectively. With the backing of WTSL, Unwell aims to heighten its presence in the media space through strategic growth initiatives.
WTSL’s investment marks the first outside funding for Unwell, a company that has reportedly achieved profitability for three consecutive years since its launch in 2023. In addition to providing financial support, WTSL is poised to leverage its extensive industry expertise and relationships, further enhancing Unwell’s capabilities. The firm, which represents various high-profile clients, believes that Unwell is strategically positioned to redefine contemporary media narratives.
Cooper co-founded Unwell with her husband, Matt Kaplan, and the company encompasses a wide array of content and initiatives aimed at a Gen Z audience. These include not only “Call Her Daddy” but also other podcasts such as “Pretty Lonesome,” live events, branded merchandise, and a production arm working on projects like the documentary “Call Her Alex” and reality shows “Love Overboard” and “Let’s Marry Harry.” Additionally, Unwell has a partnership with Google, which includes a multi-year creative and media collaboration coinciding with the launch of The Unwell Creative Agency.
However, the company has also faced scrutiny regarding claims of staff turnover and internal unrest, as reported by a media source. These challenges may present additional hurdles as Unwell continues to navigate the fast-evolving media landscape.
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