Anthropic Pitches New ‘Claude Design’ Tool As a Way to Hand Off Busy Work – PCMag
If fiddling with Canva or Photoshop isn’t your strong suit, AI firm Anthropic has a new tool it says can help those without a design background bring their ideas to life, or assist time-strapped designers prototype more ideas.
“Even experienced designers have to ration exploration—there’s rarely time to prototype a dozen directions, so you limit yourself to a few,” Anthropic says. “And for founders, product managers, and marketers with an idea but not a design background, creating and sharing those ideas can be daunting.”
Claude Design, powered by Anthropic’s latest Claude Opus 4, “gives designers room to explore widely and everyone else a way to produce visual work,” the company says. It supports visual work such as product designs, prototypes, pitch decks, slides, and one-pagers.
Enter a text prompt, upload images and documents in formats such as DOCX, PPTX, XLSX, or point Claude at a codebase to generate designs. Alternatively, you can use a web-capture tool to grab elements directly from a website, so prototypes look like the real product.
Once generated, you can fine-tune creations by commenting inline on specific elements, editing text directly, or using adjustment knobs to tweak spacing, color, and layout in real time.
You can keep documents private, or grant edit access so colleagues can modify the design and chat with Claude together inside a group chat. Once finalized, you can share designs via an internal URL within an organization, save them in a folder, or export them to Canva, PDF, PPTX, or as standalone HTML files.
It’s currently available in research preview for Claude Pro, Max, Team, and Enterprise subscribers. Anthropic says it will make it easier to build integrations with Claude Design in the near future, so users can connect it with more of the tools their team uses.
Claude Design comes as roughly 86% of global designers now say they are incorporating generative AI in their work, according to research by Figma.
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I’m a reporter covering weekend news. Before joining PCMag in 2024, I picked up bylines in BBC News, The Guardian, The Times of London, The Daily Beast, Vice, Slate, Fast Company, The Evening Standard, The i, TechRadar, and Decrypt Media.
I’ve been a PC gamer since you had to install games from multiple CD-ROMs by hand. As a reporter, I’m passionate about the intersection of tech and human lives. I’ve covered everything from crypto scandals to the art world, as well as conspiracy theories, UK politics, and Russia and foreign affairs.
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