Apple orders 10 million foldable iPhone Ultra models priced around 00
Apple Inc. is reportedly set to significantly increase production targets for its upcoming foldable iPhone Ultra, with plans to manufacture approximately 10 million units this year. This figure marks a notable rise from earlier averages that ranged between 7 million and 8 million units. A media source has indicated that this adjustment reflects Apple’s strategic move to capture a larger segment of the foldable smartphone market.
In addition to the foldable model, Apple is expected to roll out 70 million units of the new iPhone 18 Pro and iPhone 18 Pro Max. This increase in production contributes to a total forecast of 220 million new iPhone units for the year, with insights from market research firm IDC suggesting that Apple could ship as many as 240 million iPhones in 2026. Among the anticipated orders for the latter half of the year, the company has instructed suppliers to prepare for as many as 85 million new iPhone models, emphasizing aggressive procurement amid ongoing supply chain challenges.
The foldable iPhone Ultra is expected to command a premium price point, with forecasts estimating an average selling price of about ,500 per unit, with top-tier storage options potentially nearing ,000. As excitement builds for the debut of the iPhone 18 Pro, iPhone 18 Pro Max, and the foldable variant, the official unveiling is anticipated in September. However, the introduction of the foldable model may follow the launch of the iPhone 18 series later in the same year.
In a significant market shift, the standard iPhone 17 will reportedly remain active until spring 2027, extending its lifecycle beyond the normal 12 months to approximately 18 months. This decision also includes an upgrade to the iPhone Air, originally launched in September 2025, signaling a broader strategy to maintain a competitive edge across its product offerings.
Apple’s proactive measures to secure vital components amid a turbulent supply chain are indicative of the company’s commitment to innovation and market leadership. As the tech giant gears up for its product rollouts, analysts and consumers alike are eager to see how these developments will impact its market share and competitive positioning.
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