How Ford’s bet on an electric ‘truck of the future’ led to a $19.5bn writedown – Financial Times
Ford chief executive Jim Farley declared his all-electric F-150 Lightning the “truck of the future” when it was unveiled in 2021. But this week the automaker’s flagship EV pick-up was consigned to the past as part of a spectacular $19.5bn writedown. After its electric “Model e” division amassed more than $13bn in losses since 2023,…
