National Ice Cream Day Offers Sweet Freebies and Deals
National Ice Cream Day, celebrated on the third Sunday of July, is set for July 19, 2026. This annual event not only honors America’s favorite frozen dessert but also brings attention to the ice cream industry and its most popular flavors. According to a media source, vanilla continues to reign supreme as the most favored ice cream flavor among consumers, a title it has maintained for several consecutive years.
Recent data from Instacart reveals that vanilla accounted for nearly 21% of all ice cream orders on the platform in 2025. This data underscores vanilla’s overwhelming popularity, as it topped the charts as the most ordered flavor across all 50 states and Washington D.C. Following vanilla, other popular flavors include chocolate, cookie dough, cookies & cream, and chocolate fudge/brownie.
In terms of brand recognition, Haagen-Dazs emerged as the most-ordered ice cream brand in 2025, followed closely by Ben & Jerry’s. Breyers, Tillamook, and Halo Top rounded out the top five brands on the platform. Notably, there is a trend toward premium and healthier ice creams, with brands like Alec’s Ice Cream, Rebel, Straus Family Creamery, and Van Leeuwen gaining traction in the market.
National Ice Cream Day was first declared by President Ronald Reagan in 1984, establishing July as National Ice Cream Month, thereby solidifying the cultural significance of this delightful treat in American society. The day is not only a celebration of flavors but also an opportunity for businesses to engage consumers with promotional offerings.
Many ice cream retailers are getting in on the celebration by offering special deals. Dairy Queen, for instance, has a promotion for their DQ Rewards members, providing a complimentary Dilly Bar with a minimum purchase. Baskin-Robbins and Friendly’s are also extending discounts and free items, while Dippin’ Dots customers will receive free mini cups at participating locations.
In addition to conventional ice cream providers, fast-food chains like Wendy’s and brands like Insomnia Cookies are participating, offering refreshing deals and exciting promotions for eager customers. With the ice cream market continuing to diversify, National Ice Cream Day remains a key event for both consumers and businesses alike, showcasing the enduring appeal and cultural relevance of this beloved dessert.
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