Black Friday is just around the corner, falling on Nov. 28, but that doesn’t mean you need to wait until then to start saving. There are actual deals to be had, not just fakes that were marked up in price last week. Your favorite retailers, including Amazon and Best Buy, have kicked off their early Black Friday sales, marking down thousands of items across all categories just ahead of the main event. There are even a few finds from our 2025 Readers’ Choice list.
It’s your chance to scoop up the good stuff ahead of the Black Friday and holiday rush. Get a head start on your holiday shopping with deals our team of CNET shopping experts has hunted down for you. We’re doing the legwork of finding all the best early Black Friday deals to make sure you get what you want at the best price. Check out the top offers below on TVs, headphones, laptops and more.
Think of this page as your ultimate guide to finding the best Black Friday offers. We’re keeping this page updated so you can take advantage of some of the best prices of the year.
Our favorite early Black Friday deals
TCL 98-inch Q55K QLED Google TV: $1,000
This gigantic 98-inch smart TV offers vibrant QLED colors, stunning 4K clarity and impressive sound quality, essentially providing a home theater experience at a price that’s within reach for most people — especially with this enormous $1,500 discount. Best Buy’s top TV deals have been selling out quickly, so you may need to act fast to snag this savings while you can.
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Apple AirTag 4-pack: $65
These tiny Bluetooth tracker can help you find your lost keys or wallet. You can even stick them on your luggage to keep track of your bags during holiday travel. And this four-pack can be yours at a the lowest price we’ve ever seen.
Garmin Venu 3: $350
This 45mm GPS smartwatch has an AMOLED display, fitness tracking, health metrics and a battery that lasts up to 14 days per charge. Grab it while it’s back down to the lowest price we’ve seen for this model.
This product has been independently, editorially selected by our expert deals team. The company has paid for highlighted placement on this page.
HP 15.6-inch Chromebook laptop: $199
Suitable for everyday streaming or light gaming, this 15.6-inch Chromebook is a bargain at just under $200. The portable laptop can charge from zero to 50% in 45 minutes, and it has 64GB of storage and 16GB of RAM.
More amazing early Black Friday deals
Google Pixel 9: $499 (save $300). One of our favorite phones from 2024 is currently at the lowest price I’ve ever seen it, and still offers one of the best Android experiences you can have today.
Apple Watch SE 3 (40mm): $200 (save $49). The latest budget-friendly Apple Watch just dropped to its lowest price of the year, and we don’t expect this price to change.
Sperax walking pad: $150 (save $40). Get those steps in with this three-in-one portable walking pad, back down to its lowest price of the year. It fits anywhere, even under your desk, so you can multitask during long meetings.
Anker 622 magnetic battery: $28 (save $20). One of my favorite Anker batteries has returned to its lowest recorded price. Hard to beat this as a gift, or just to keep your phone topped off.
Eufy C10 robot vacuum: $200 (save $280). This handy robot vacuum is a staggering $280 off its original list price with the on-page coupon WS24T2292111. You won’t find a better price on this in 2025.
Ring Spotlight Cam Plus $90 (save $60). With a bright light, two-way audio, color night vision and more, this camera is even sweeter at its lowest price of the year.
DJI Mic Mini: $79 (save $90). Grab this impressive wireless microphone at an all-time low price while you can, it’s not likely to be available for long.
This 65-inch Sony model is discounted by a whopping $300 right now. It has HDR10, HLG, Dolby Vision, a 120Hz frame rate, four HDMI inputs and Sony’s XR Contrast Booster, which is great for getting deeper blacks and increased brightness.
Govee Envisual TV backlight T2: $75
Brighten up your entertainment setup with this kit that adds lights to the back of your TV. It can sync with whatever you’re watching or playing, and there are kits for multiple TV sizes on sale right now.
Bose TV Speaker soundbar: $390
One of our favorite Bose speakers available, this soundbar adds a whole new dimension of sound to your TV experience. It’s easy to setup and offers fantastic audio when in use.
TCL 75-inch QM6K Series 4K Google TV: $700
This sizable 2025 TCL QM6K TV has a 4K QLED display with high-energy LED chips for enhanced brightness and Dolby Atmos spatial audio for immersive audio. It also impressed CNET reviewer TY Pendlebury, who praised it for featuring “some of the best picture quality, including great black levels, for an LCD-based TV.” Other features include a gaming mode, Bluetooth connectivity and four HDMI ports.
Amazon Fire TV Cube: $90 (save $50). Enjoy Dolby Vision, HDR, Dolby Atmos and Wi-Fi 6E at the best price I’ve ever seen. A significant upgrade for just about any home theater.
Roku Streambar SE: $75 (save $25). This isn’t the lowest price I’ve ever seen, but CNET’s David Carnoy recommends the Streambar SE from Roku as a “solid upgrade over most built-in TV speakers.”
Hisense E6 75-inch QLED TV: $450 (save $350). Find out what it’s like to have an AI upscaler that can enhance low-resolution videos for clarity on top of the great discount for this TV.
This M4 MacBook Air is the latest addition to Apple’s most lightweight lineup and our overall favorite laptop on the market right now. The basic 256GB model is on sale for $250 off, or you can get double the storage and still score a $250 discount. The 15-inch model is also on sale for those who prefer a larger display.
Apple M3 iPad Air (13-inch): $649
Our top choice for artists and colleges students on our best iPads list, this lightweight tablet has a massive 13-inch display and delivers all the power most people need for basics like streaming, reading, games and social media.
Amazon Fire HD 10 tablet: $70
Asus ROG Strix G16: $1,424
Save big on this 16-inch gaming laptop with 16GB of RAM, a GeForce RTX 5060 and 1TB SSD. While it’s not top-end, it is a very solid choice for pretty much everyone who wants to game on the go and still enjoy solid specs.
More early Black Friday laptop and tablet deals
Best early Black Friday headphone deals
Apple AirPods Max: $479
If you want the sound quality of the AirPods Pro with the comfort and security of over-ear headphones, the AirPods Max are for you. These headphones are some of the best high-end noise-canceling headphones and a popular option for holiday gifting.
Beats Solo 4: $130
These Beats are some of our favorite over-ear headphones available on the market right now. They’re not noise-canceling, but still have a lot to offer with lossless audio, solid voice-call performance and a substantial 50-hour battery life that impressed our reviewers.
Bose Ultra Open earbuds: $199
These Bose Ultra Open earbuds are not only supremely comfortable, but also have some of the best sound quality you could hope for, along with an amazing battery life and a durable design.
Bose QuietComfort Ultra earbuds: $249
Right now, you can snag Bose’s second-generation QuietComfort Ultra earbuds for $249 at Amazon. That’s a cool $50 off. CNET’s audio expert David Carnoy says they offer “a comfortable, secure fit and feature superb noise canceling and excellent sound quality.”
More early Black Friday headphone deals
Best early Black Friday home tech deals
Up to 60% off mattresses and bedding at Egohome
Egohome’s early Black Friday sale is offering massive discounts on select products. Right now, you can score up to 60% off, plus an extra 20% with the CNET exclusive code EGOHOME20 at checkout. The sale runs from now through Dec. 10.
This product has been independently, editorially selected by our expert deals team. The company has paid for highlighted placement on this page.
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EcoFlow Delta 2 portable power station: $349
This 1,024-watt-hour power station is currently half-off on Amazon. It’s a great backup power source during inclement weather or when you’re traveling off the grid. It has six AC outlets, two USB-C ports, four USB-A ports and more. You can also connect it with compatible solar panels.
Ecovacs Deebot T30S Combo: $450
The T30S Combo is tied for first in our rankings of the best overall best robot vacuums available now. It’s an all-in-one system with 11,000Pa of suction power and dual mop pads, as well as advanced object avoidance and hands-free voice control. Plus, the base station automatically empties the dustbin, cleans the mop pads and refills the water tank so there’s minimal maintenance on your end.
Keep an eye on your whole property while you’re traveling for the holidays with this six-camera system can help you. It offers two-way audio, 1080p resolution and motion alerts. It also includes a Sync Module XR for an extended range.
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Aqara U100 smart door lock: $120 (save $70). This smart lock supports Apple’s Home Key technology, Amazon’s Alexa and more. It’s also cheaper than it has ever been, so grab one while you can.
Ninja Crispi air fryer: $160 (save $20). This beautiful glass air fryer is multifunctional, has 4-quart and 6-cup capacity containers and reaches up to 450 degrees Fahrenheit.
MyQ smart garage door video keypad: $38 (save $82). This includes everything needed for setup and it can control any single door opener manufactured by LiftMaster, Chamberlain or Craftsman after 1993.
Tineco Go Max cordless vacuum: $140 (save $110). This cordless vacuum can also mop and is ideal for sealed hard floors. Plus, it comes with a self-cleaning mode for the brush roller which is so nice to have.
This year, Black Friday is Nov. 28. It always lands on the Friday after Thanksgiving, which falls on the fourth Thursday of November. There are hundreds of price cuts and sizable sales from the biggest online retailers already available.
Which stores have Black Friday sales?
Almost all major retailers offer tons of deals and discounts for Black Friday. Think of companies like Amazon, Best Buy and Walmart, as well as more specialized retailers such as B&H Photo, GameStop and Dell. Major retailers, such as Target and Walmart, will offer online-only savings in addition to traditional in-person sales. Keep in mind that physical locations can also run out of stock, so there are pros and cons to shopping in-store and online.
When do Black Friday sales start?
Technically, Black Friday sales tend to begin a few weeks ahead of Thanksgiving, with the pace increasing closer to the actual Black Friday. And with Cyber Week starting two days after Black Friday, you’ll have more time to enjoy the savings from both events.
Will tariffs interfere with Black Friday deals?
Lots of CNET readers are concerned about tariffs and how they could affect holiday shopping. It’s certainly possible that tariffs could affect Black Friday sales, as we have seen some related price hikes, including on Nintendo Switch consoles. But that doesn’t mean you can’t find great deals on tech and other items. The best way to determine if you’re getting a good deal is to track the item’s price history before making a purchase. You can do this on sites like CamelCamelCamel and Price Tracker, or by using the Keepa browser extension. We’ve rounded up several useful shopping tools for you to check out, and we’ll highlight the best deals we find throughout the event.
Are Black Friday deals only available in person?
Generally speaking, no. Black Friday focuses largely on tech, home and deals that exist separately both in person and online. As more shopping is done online, Black Friday and Cyber Monday have started to blend together a little. That doesn’t mean all the deals are the same, but it does mean that finding new deals has become a greater challenge.
Best Black Friday retailers
Amazon: One of the world’s largest online retailers, Amazon offers massive discounts with significant savings on tech, home appliances, and smart home equipment.
Walmart: Save big on televisions, laptops, appliances like refrigerators and more at Walmart’s Black Friday event.
Best Buy: Black Friday is historically a great time to buy TVs, and Best Buy has you covered for that and more.
Home Depot: Eyeing home improvement tools? Home Depot has the best discounts on tools, appliances, and even grills.
Target: It may not be as big on Black Friday as other retailers, but Target does offer some great deals on toys, gifts and board games.
Why are they called Black Friday and Cyber Monday?
The term “black” has historically been used to denote distressing or calamitous events. The earliest known use of Black Friday for the Friday after Thanksgiving was to refer to the practice of workers calling in sick the day after Thanksgiving in the early 1950s. Around that same time, US police adopted the term to describe the traffic conditions during the first major holiday shopping date.
After attempts to move to the term “Big Friday” failed, merchants attempted to ameliorate the term Black Friday in subsequent years, suggesting that its origin was not due to the terrible traffic the shopping spree created, but because the profit it generated put stores “back in the black” in financial terms.
Then, in 2005, the National Retail Federation coined the term “Cyber Monday” because it had noticed a spike in online traffic the Monday following Thanksgiving. At the time, it was believed it was because people were making online purchases while they were at work following the holiday, so their kids couldn’t see any gift purchases and because work computers typically had faster internet connections. There was some chatter about calling the date Black Monday or Blue Monday — because hyperlinks are blue — but eventually, everyone settled on the more futuristic-sounding Cyber Monday. In 2014, Cyber Monday became the biggest online shopping day in the country.
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