Updated 1:36 p.m. ET: The best Black Friday sneaker deals are kind of all over the place, but in a weirdly endearing way. Whether you’re a Swoosh apologist, a Three Stripes loyalist, or a die-hard New Balance fanboy, every sneaker brand worth its name in shock-absorbing foam is offering an insane array of discounts. Which means the most capitalist holiday of them all is truly chockablock with killer kicks at perhaps the best time to buy ‘em—not only because they’re on sale, but because no matter how much turkey you gobble, your feet won’t grow an inch.
From retro tennis trainers to futuristic runners, grippy trail shoes to barely-there designer slip-ons, every kind of sneaker you can think of is on sale. And while discounted shoes are ubiquitous, the best Black Friday sneaker deals are quite literally in only one spot: right here, bud.
If you’re a stripes-over-checks kind of guy, you can get your Adidas fix for a discount, too. Head to the Adidas website and save up to 60% off a ton of kicks, not to mention heaps of great clothes and gear. Or, peep other sites like Nordstrom and Mr Porter for deals on rare Adidas sneakers, too.
If you don't want to drop a couple of bills on the Margiela GATs, try Adidas' more affordable army trainers instead.
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Adidas
BW Army Suede-Trimmed Waxed-Canvas Sneakers
If you don’t want to drop a couple of bills on the Margiela GATs, try Adidas’ more affordable army trainers instead.
Asics Deals
Asics doesn’t seem to be having a sanctioned Black Friday sale, but there are a ton of sweet sneakers waiting to be snagged in their general sale section including real-deal marathon trainers to lifestyle sneakers.
Though these aren't part of the very sick Kiko Kostadinov-designed corner of the brand, it's clear that the influence is there. And we're totally here for it.
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ASICS
Gel-K1011 Shoes
Though these aren’t part of the very sick Kiko Kostadinov-designed corner of the brand, it’s clear that the influence is there. And we’re totally here for it.
New Balance Deals
New Balance has been the sneaker of choice for hip dads and not-so-hip dads for generations. Now you can assume your fatherly figure for up to 40% off.
Squint and these look like running shoes from Bladerunner. Open your eyes fully and these look like your next new pair of kicks.
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New Balance
1906R Sneakers
Squint and these look like running shoes from Bladerunner. Open your eyes fully and these look like your next new pair of kicks.
Nike Deals
Nike’s dominance can’t be understated and the Nike Black Friday sale is just further proof. Use the code BFRIDAY and nab a cool 50% off on a ton of Swoosh. And if your size or style is sold out, there’s some Nike heat hangin’ around other retailers if you know where to look.
A comeback nearly 50 years in the making, Nike’s LD-1000 revives one of the brand’s original long-distance grails—once beloved by ’70s track athletes, now ready for everyday legends alike.
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Nike
LD-1000 Sneaker
A comeback nearly 50 years in the making, Nike’s LD-1000 revives one of the brand’s original long-distance grails—once beloved by ’70s track athletes, now ready for everyday legends alike.
Hoka Deals
The Hoka Black Friday sale is a perfect way to keep your mileage up and your wallet happy. Lace up savings of 20% off when you sign up for a free Hoka membership.
The Tech Mafate Speed 4's are covered in translucent and reflective materials. You're feet will be brighter than a Times Square billboard and you'll be comfortable, too.
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Hoka
Stealth/Tech Mafate Speed 4 Lite
The Tech Mafate Speed 4’s are covered in translucent and reflective materials. You’re feet will be brighter than a Times Square billboard and you’ll be comfortable, too.
With a thick rubber heel, the big-soled Bondi in some ways best exemplifies the Hoka aesthetic. Looks and feel are closely aligned here though—this thing is as comfy and plush as sneakers come.
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Hoka
With a thick rubber heel, the big-soled Bondi in some ways best exemplifies the Hoka aesthetic. Looks and feel are closely aligned here though—this thing is as comfy and plush as sneakers come.
Vans Deals
Look, most of us cannot kick flip let alone stand up straight on a skateboard. But damn near everyone can get into a pair of Vans and look great. Drop into Vans.com and save up to 40% off the full range of waffle-soled kicks.
The only kind of hairy situation we want to get caught in.
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Vans
Premium Classic Slip-On Shoe
The only kind of hairy situation we want to get caught in.
More Black Friday Sneaker Deals We Love
Those other brands not doin’ it for ya? Well there’s an avalanche of other sneaker brands on sale (surprise, surprise), and here’s but a few of the sickest styles on sale right now.
Converse's torpedo kicks are a retro revival you didn't know you needed. Emphasize their sleekness with a pair of huge pants or match 'em with some slim jeans to jump on the next wave.
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Converse
Run Star Sneakers
Converse’s torpedo kicks are a retro revival you didn’t know you needed. Emphasize their sleekness with a pair of huge pants or match ’em with some slim jeans to jump on the next wave.
Trail running shoes should be tough, but it’s unclear if any are as tough as these are, because these are made with Dyneema and Cordura, which both happen to be nails tough and light af.
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Norda
001 Trail Running Sneaker
Trail running shoes should be tough, but it’s unclear if any are as tough as these are, because these are made with Dyneema and Cordura, which both happen to be nails tough and light af.
Perhaps the last sneaker you ever need to own is the Club C. Born for the tennis courts, they've expanded to a core style for every stylish dude today (yes, we're talking to you).
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Reebok
Club C 85 Sneakers
Perhaps the last sneaker you ever need to own is the Club C. Born for the tennis courts, they’ve expanded to a core style for every stylish dude today (yes, we’re talking to you).
The Oakley Factory Team line is one of the most maniacal footwear projects around, but the best of the bunch, like these, are suprisingly easy to wear and ridiculously functional.
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Oakley Factory Team
Chop Saw Mixed Media Sneaker
The Oakley Factory Team line is one of the most maniacal footwear projects around, but the best of the bunch, like these, are suprisingly easy to wear and ridiculously functional.
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