‘Obsession’ Outperforms ‘Scary Movie’ on Monday and is Set to Surpass ‘Blair Witch Project’ at the Box Office
The recent success of the film “Obsession” has established it as a prominent contender in the box office landscape. The movie, produced by Focus Features, recently generated .2 million in its fourth week, making it the studio’s highest-grossing film to date, with a total domestic accumulation of approximately 6.1 million and a global box office exceeding 9.3 million. This performance places “Obsession” ahead of competitors such as “Scary Movie,” which debuted as the number one film for the weekend, earning .1 million and closing its first four days at a total of .4 million.
In third place, A24’s “Backrooms” continues to perform well, earning .2 million with a cumulative total of 8 million. Meanwhile, Amazon MGM Studios’ “Masters of the Universe” secured fourth place with .1 million, reaching .6 million in total earnings.
It is worth noting that ticket sales in the New York City market experienced a significant downturn of approximately 60% to 70% due to Game 3 of the NBA Finals, which featured the Knicks against the Spurs. Nevertheless, the resilience of “Obsession” indicates that its distinct marketing strategy has resonated with audiences. Focus Features employed a traditional release method reminiscent of the 1980s, launching the film in 2,615 theaters during its opening weekend rather than adopting a wider release strategy. The film’s current theater count has increased to 2,900, with reports of a lively atmosphere akin to that of the “Rocky Horror Picture Show,” where audience members interact with the film.
As “Obsession” continues its momentum, it is pacing 16% ahead of Jordan Peele’s “Get Out,” another successful Blumhouse production that ultimately grossed 6 million domestically. While some outlets speculate that “Obsession” could claim the title of the highest-grossing film festival acquisition, it remains to be seen if it can surpass “The Blair Witch Project,” which achieved a global total of 8.6 million.
The film was acquired by Focus Features for over million at the Toronto International Film Festival, fueling expectations that it could soon eclipse “Fahrenheit 9/11,” which previously held a record with earnings of 2.4 million. With a modest production budget of 0,000, the success of “Obsession” highlights the evolving dynamics in film financing and distribution.
The close competition with blockbusters like Disney’s “Mandalorian and Grogu,” which has a North American total of 6.8 million, suggests that “Obsession” is not only redefining box office trends but also capturing the attention of diverse audiences.
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