Small market on Helen Zille’s lawn evolves into one of Africa’s top farmers’ markets
In a remarkable tale of community resilience and ingenuity, Sheryl Ozinsky transformed her passion for connection into one of Africa’s leading farmers’ markets. Her journey began in the early 2000s when she relocated to Oranjezicht, a vibrant neighborhood in Cape Town, primarily focused on her career as a consultant in tourism and the environmental sector. Little did she know that a traumatic incident in her home would spark a movement that would cultivate both a community and a thriving market.
Ozinsky’s initial motivation stemmed from a home invasion incident that left her shaken. In the wake of this experience, she sought to foster a sense of safety and camaraderie among her neighbors. Through collective efforts, they launched one of Cape Town’s original neighborhood watches, laying the groundwork for a community-oriented environment. This endeavor led her to discover an abandoned bowling green, an area with historical roots as part of the Oranjezicht Farm, which had been cultivated for two centuries by the Van Breda family.
Recognizing the need for a gathering space, Ozinsky envisioned revitalizing the farm concept in the neighborhood. She started by organizing a small market in a nearby park to provide locally grown produce, foster employment, and create a communal atmosphere. What began as a modest venture—where the entire market could fit in the trunk of her car—slowly evolved into a significant event, with vendors and community members rallying around the initiative.
The market’s initial location in Homestead Park was short-lived due to logistical challenges, but a fortunate opportunity arose when Helen Zille, the then Premier of the Western Cape, offered Leeuwenhof, her residence, as a temporary venue. The market thrived in this new environment, attracting visitors and garnering attention from local officials, including leadership at the V&A Waterfront.
By June 2015, following a leap of faith, Ozinsky secured a space at the V&A Waterfront, where the Oranjezicht City Farm Market blossomed into a bustling hub of activity. With over 100 traders and a significant impact on the local economy, it became clear that the market served not only tourists but also locals seeking fresh, quality produce as an alternative to conventional supermarkets.
As it nears its tenth anniversary at the Waterfront, with an impressive custom-built venue completed in late 2025, the market balances the needs of its diverse clientele while nurturing local livelihoods. Ozinsky’s journey, rooted in personal experience and community connection, underscores the profound impact of collective efforts, demonstrating that markets can serve as vital spaces for gathering, sharing, and fostering human connections, transcending the simple act of commerce.
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